Tablets Provide Better Print Reader For Older Demos

from MediaDailyNews

Newspapers and magazines may find the tablet a saving grace with older readers.
They have an easier time reading text on tablet computers than print on paper, according to a new study by German researchers -- which may speed adoption by older consumers who enjoy daily news reads, provided that consumer electronics marketers can alter habits.
Researchers at Johannes Gutenberg University in Mainz, Germany studied the amount of cognitive effort required to read text displayed on different media, including paper, e-readers and tablet computers. After dividing participants into two groups, one consisting of 36 subjects ages 21-34, the other of 21 subjects ages 60+, the researchers tracked eye movements and brain activity with electrodes to determine how much neural power was required to read text presented in the various formats.

The older readers displayed a lower level of brain activity when reading text on an iPad tablet, the study found, and finished each page of text three to four seconds faster, on average. The researchers attributed this result to the tablet computers’ bright, backlit screens, which enhance contrast and make it easier to distinguish text.
Younger readers showed no appreciable differences in the amount of time or mental effort required to read a page of text, regardless of format.

In November, a study published by researchers at New Jersey’s Robert Wood Johnson Medical School found that tablets could help people with moderate vision loss read. The study tracked the reading speeds of 100 subjects with moderate central vision impairment when using iPads and Kindle tablets, versus print. Subjects reading text in 18-point font on the iPad gained at least 42 words per minute in their average reading speed compared to print, while subjects reading the same size text on a Kindle gained an average of 12 words per minute compared to their print reading speed.

Patients with the worst vision (which the study defined as 20/40 or worse in both eyes) showed the greatest improvements when reading on tablet devices instead of print text. People with the worst vision loss also said the iPad provided the most comfortable reading experience.

According to data released by Pew’s Internet & American Life Project, in August 2012 27% of American adults ages 50-64 and 13% of adults ages 65+ owned a tablet computer. Those figures were up from 15% and 7%, respectively, in January 2012, and just 4% and 2%, respectively, in November 2010.


Read more: http://www.mediapost.com/publications/article/193115/tablets-provide-better-print-reader-for-older-demo.html#ixzz2KayFjLn2


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Muggy and Hot

Muggy, muggy, muggy. That's the only way to describe the weather. It's 10 AM and I have to go for my walk in a little while.

I was writing for the last little while. "Li'l Warsaw #2" It's at Halloween, so I can have some fun with it. Bullets will still have to fly.

"Britain warns Ecuador it could enter embassy to get Assange." What the heck is going on there? Seems a bit overboard. Winning so many medals at the Olympics has made them go stupid. For any normal size country, this would be war. You can never tell how how such a thing would turn out. Chavez in Venezuels might jump right on that.

Cut my lawn yesterday. Always bag the grass in the front so it doesn't mess up the driveway. That grass was wet and heavy. Didn't have to do a walk.

Took my daughter to the eye doctor yesterday. Found a good place in the mall, lots of room. Afterwards my wife and her went shopping. She was happy about that. They didn't need me dragging around, looking bored. I sat on one of the benches and read my Kindle.



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Don't Bump Me

The weather is the same everyday, warm and muggy.

Went for my run yesterday and almost got run over again. This time by two joggers. They passed me on the right and didn't even beep. I need a rear-view mirror attached to my glasses.

Watched the opening ceremonies for the Olympics. Everything was about their past and present, nothing about the future. Personally, I don't think they have a future. The present was kids having fun and texting. That says it right there. Man can not live on Harry Potter alone.

This was a bad week for losing people. First, my son's friends father died, Then it was my wife's uncle. On Thursday it was the wife of my best friend from high school. I guess I'm on top of that bell curve now. It starts of with hardly knowing anyone who dies, then it builds up to someone almost every week and then back to hardly knowing anyone.

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Walking For Your Health.

Went for my walk yesterday. There is only one crosswalk on my route. As I was crossing over, I saw a bus down the road. It was quite a distance away, at least I thought so. As it turned out, I was about five feet from the curb when he went flying by, behind me. Never slowed down a bit.

About three minutes later, a black guy on a bike went streaming by me, driving on the sidewalk. One misstep and I would have been toast.

Then, five minutes later, a crow yelled at me and then swooped down almost rapping my head.

After that I concluded walking can be hazardous to your health.



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One Way or Another.

On my walk yesterday, I helped a guy lift a lawnmower from his truck. He proceeded to tell me all about his new mower. He bought it at Canadian Tire for $330.00. It had rear wheel drive instead of the usual front wheel.

On this  street, the back yards on one side are particularly steep. He told me how he cut the lawn before he bought the new mower. My way would be to go from side to side, but not him. He told me he stood at the top of the yard, put a rope on the handle and let the mower go to the bottom, then he would drag it back and do it again till the lawn was mowed. I would loved to have seen it.

He then told me he didn't know which was worse, mowing the lawn himself or pulling the rope.


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Hunger Games

Warm today. 25C/77F. I won't be jumping the gun and put away the snow shovel. It's only March. Sat it's supposed to be 6C/43F.

The newspaper is filled with "Hunger Games." No difference than the time of the Roman Empire. Entertainment to keep the nincompoops occupied. I think there are three books, catering to teenage girls. As Col. Klink would say,"You vill vatch this movie and you vill enjoy it."

You know when you get those pictures called "Wal-Mart people?" This morning I was in Wal-Mart. My wife was looking for something while I sat and had a coffee. As I sat there watching everyone, I became a firm believer that there are Wal-Mart people.

I just read the other day that in Sweden they are doing away with paper money. As a point of interest, they were the first to have paper money. So, to get on the bus, you'll need a ticket, or use your cell phone to make a payment. And in church? in church you'll have to swipe your card. Seems to me that might take some time. Then again, how many feed the collection?



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What's a Fag?

The temp yesterday was 12C/52F. Almost spring eh? Today back to normal. -2C/28F.

The new book I am writing is about bootleggers, moonshine and murder. I've picked my hometown in Cape Breton as the scene. Not because it's full of bootleggers and moonshiners, it'd just because I know the area. I've put it in the 1950's and also use some of the slang of the time. Don't know if they still use it.

One of the slang words is fag. What is a fag? It's a cigarette. Someone would ask, "Hey, you got a fag," or "Hey, can you lend me a fag?" That was a popular one. Which leads me to say, when someone borrows something, they usually return it. How would you return a cigarette you've smoked?

In my last post I wrote about an alternate bus company. Bottom line - it was a farce. It sure did heat up the news and blogs for that day. Big excitement, like the Romans throwing another group of christans to the lions. It was even exciting the next day with all the "I told you so." Everyone seemed to know it was bull except the reporters.

Read an interesting item this morning. Iceland is considering dropping their Krona and using the Canadian Dollar. We are taking over the world and this is the first move. Americans send in armies, we'll just be nice. Which reminds me, we had this opportunity before, when the Turks & Caicos Islands asked us to take them over. We declined. We were just too nice to take over someone.

It would have been a good idea, our own place in the sun. Canadian money, Canadian laws and we would be ripped of by Canadians, not some foreigner.